Sedo Market Report From 2009 Discusses Mexico’s Internet Growth

by on April 6, 2010

Digging into a market report on .mx investing from the domain name aftermarket company Sedo which first appeared on their website in January of last year reveals some notable internet trends for Mexico. From the report:

Internet usage in Mexico has been rapidly increasing in the last few years; in 2000 the penetration rate was 2.7% and in May 2007, it was estimated in 21.6% which is approximately 23,700,000 people, and this number is expected to keep growing …

According to the most recent data from InternetWorldStats that number is now grown by nearly another 4 million to a total of 27,600,000 of Mexico’s population.  Also from the report …

a study conducted by IAB (Interactive Advertising Bureau) shows that investment in online advertisement in Mexico in 2006 was around 50 million dollars, which represents an enormous growth of 62% compared to 2005. In 2007 this figure went up to 96%, reaching the billion dollar mark, and this growing pace is not projected to decrease for the subsequent 5 years.

The report goes on to discuss the pending launch of second-level domain registration under .mx which as we know took place in September of last year.  For further reading the report is available in its entirety here.

With more and more eyeballs and ad dollars projected to come online in Mexico over the coming years now is the time to consider whether or not to invest in .mx domains while it is still relatively early.

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