.MX Showcase Auction Begins November 2nd

by Sales.mx on October 29, 2010


Premium .MX Domain Name Auction Sponsored By Sales.mx Represents Opportunity for Businesses to Expand Reach Into Mexico and Latin American Markets

The first major public auction for .MX domain names, the new ‘top-level’ Internet country-code for Mexico, offers unique chance for companies to secure top keyword domains that improve targeted marketing to Mexican and Spanish-speaking consumers.

Sales.mx, in partnership with SnapNames® and Moniker®, both Oversee.net® companies and leaders in domain name auction services, will feature nearly 200 hand-picked, premium .MX keyword domains in an upcoming showcase auction.  The auction, taking place between November 2nd – 9th, will spotlight many top Spanish keywords including Afiliado.mx, Compania.mx, Islas.mx, Pregunta.mx, Once.mx, and Carlos.mx, as well as popular English keywords including Debt.mx, Green.mx, Discount.mx, Flying.mx, Wireless.mx, and destination names like NewYork.mx.

Mexico has been rapidly adopting the .MX top-level domain as a primary choice for online branding, according to a recent case study conducted by Sales.mx.  The study cites a wide array of Mexican companies ranging from local and international businesses, professional schools, travel agencies, media publications, political figures, and internet start-ups, all now using .MX domains for their online identity.

In an interview published in July by Sales.mx, CEO of NIC Mexico Oscar Robles  indicated that “.MX has grown almost 45% against .COM.MX growth of only 9% since Nov 1, 2009.”

Mr. Robles went on to say, in reference to an interactive marketing campaign launched earlier this year at SeamosMas.mx, “With this campaign we want all those who have a passion, business, idea or project to take advantage of the Internet; and use it as a tool to introduce it to the whole world and label it with .MX. This way we’ll be more .MX to Place the Name of Mexico on the Internet.”

Auction Begins: Tuesday, Nov 2 at 10 a.m. ET (7 a.m. PT)
Auction Ends: Tuesday, Nov 9 at 3:15 p.m. ET (12:15 p.m. PT)
Auction details can be found here

Sales.mx is an independent publisher of domain aftermarket data for the .MX country-code top-level domain. For more information on the Mexico domain aftermarket and a list of recent .MX domain sales, visit http://www.Sales.mx.

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