A lack of end-user turnout led to a weak finish for the recent showcase auction, but another strong sale at Sedo offers hope for the .MX aftermarket
Quotes.mx – $890
Vet.mx – $520
Full auction results can be seen here. Although overall sales for the auction were somewhat disappointing with only a handful of domains sold at bargain pricing to other investors, there was another bright spot to the .MX domain aftermarket which occurred earlier this month …
… which is that the domain name Cable.mx sold for $4,500 via Sedo. The sale was confirmed through the recent sales feed at Sedo.com, and the most recent whois record shows the billing contact for the domain to be none other than Cablevision
Name: Compras Cablevision S.A. de C.V.
State: Distrito Federal
While over 175 .MX keyword domains escaped the attention of end-users at the recent showcase auction, there was at least one company – Cablevision (currently operating under the domain Cablevision.net.mx) – that understands the value of owning the category-defining generic keyword domain for their product/service. It appears the company has also acquired Cable.com.mx as well.
Today, CABLEVISION (BMV: CABLE) is the largest Digital MSO in Mexico. This cable company, 51% of which is owned by Grupo Televisa, the largest Spanish-spoken communication enterprise, has a subscriber base of more than 650 thousand for Digital Cable TV, over 250 thousand for High Speed Internet, and 150 thouldsand for Digital Voice in Mexico City and its Metropolitan Area
Not only was the domain acquisition a smart move for Mexico’s industry leading cable company, it also means they are able to keep these top domains out of the hands of potential competitors for good, limiting future competition. As more companies emerge into Mexico’s internet playing field the domain aftermarket should continue to mature, and may eventually leave some wondering where they were on November 9th, a day that dozens of premium generic .MX domains were quietly closing at auction with no bids..