After no sales to report last month, February kicks off with not one, but two 4-figure deals

Two new .MX domains were reported sold this week on the domain aftermarket.  The domains were Sky.mx which sold for $2,000, and Nuevo.mx which sold for $1,000.   Both domains were sold through domain broker MediaOptions.

This marks the first major  aftermarket activity we’ve seen for 2011 in the .MX tld.  With the new year off to a slow start, perhaps the bear is waking from hibernation and sales will begin to warm up along with the weather.

A lack of end-user turnout led to a weak finish for the recent showcase auction, but another strong sale at Sedo offers hope for the .MX aftermarket

The .MX domain showcase auction  at SnapNames.com ended November 9th.  $2,785 in sales were closed from the auction, and two new entries were added to the top 25 .MX domain sales leaderboard.

Quotes.mx – $890

Vet.mx – $520

Full auction results can be seen here.  Although overall sales for the auction were somewhat disappointing with only a handful of domains sold at bargain pricing to other investors, there was another bright spot to the .MX domain aftermarket which occurred earlier this month …

… which is that the domain name Cable.mx sold for $4,500 via Sedo.  The sale was confirmed through the recent sales feed at Sedo.com, and the most recent whois record shows the billing contact for the domain to be none other than Cablevision

Billing Contact:
Name:         Compras Cablevision S.A. de C.V.
City:         Mexico
State:        Distrito Federal
Country:      Mexico

While over 175 .MX keyword domains escaped the attention of end-users at the recent showcase auction, there was at least one company – Cablevision (currently operating under the domain Cablevision.net.mx) -  that understands the value of owning the category-defining generic keyword domain for their product/service.  It appears the company has also acquired Cable.com.mx as well.

About Cablevision:

Today, CABLEVISION (BMV: CABLE) is the largest Digital MSO in Mexico. This cable company, 51% of which is owned by Grupo Televisa, the largest Spanish-spoken communication enterprise, has a subscriber base of more than 650 thousand for Digital Cable TV, over 250 thousand for High Speed Internet, and 150 thouldsand for Digital Voice in Mexico City and its Metropolitan Area

Not only was the domain acquisition a smart move for Mexico’s industry leading cable company, it also means they are able to keep these top domains out of the hands of potential competitors for good, limiting future competition.  As more companies emerge into Mexico’s internet playing field the domain aftermarket should continue to mature, and may eventually leave some wondering where they were on November 9th, a day that dozens of premium generic .MX domains were quietly closing at auction with no bids.

FOR IMMEDIATE RELEASE:

Premium .MX Domain Name Auction Sponsored By Sales.mx Represents Opportunity for Businesses to Expand Reach Into Mexico and Latin American Markets

The first major public auction for .MX domain names, the new ‘top-level’ Internet country-code for Mexico, offers unique chance for companies to secure top keyword domains that improve targeted marketing to Mexican and Spanish-speaking consumers.

Sales.mx, in partnership with SnapNames® and Moniker®, both Oversee.net® companies and leaders in domain name auction services, will feature nearly 200 hand-picked, premium .MX keyword domains in an upcoming showcase auction.  The auction, taking place between November 2nd – 9th, will spotlight many top Spanish keywords including Afiliado.mx, Compania.mx, Islas.mx, Pregunta.mx, Once.mx, and Carlos.mx, as well as popular English keywords including Debt.mx, Green.mx, Discount.mx, Flying.mx, Wireless.mx, and destination names like NewYork.mx.

Mexico has been rapidly adopting the .MX top-level domain as a primary choice for online branding, according to a recent case study conducted by Sales.mx.  The study cites a wide array of Mexican companies ranging from local and international businesses, professional schools, travel agencies, media publications, political figures, and internet start-ups, all now using .MX domains for their online identity.

In an interview published in July by Sales.mx, CEO of NIC Mexico Oscar Robles  indicated that “.MX has grown almost 45% against .COM.MX growth of only 9% since Nov 1, 2009.”

Mr. Robles went on to say, in reference to an interactive marketing campaign launched earlier this year at SeamosMas.mx, “With this campaign we want all those who have a passion, business, idea or project to take advantage of the Internet; and use it as a tool to introduce it to the whole world and label it with .MX. This way we’ll be more .MX to Place the Name of Mexico on the Internet.”

Auction Begins: Tuesday, Nov 2 at 10 a.m. ET (7 a.m. PT)
Auction Ends: Tuesday, Nov 9 at 3:15 p.m. ET (12:15 p.m. PT)
Auction details can be found here

Sales.mx is an independent publisher of domain aftermarket data for the .MX country-code top-level domain. For more information on the Mexico domain aftermarket and a list of recent .MX domain sales, visit http://www.Sales.mx

A couple of domain blogs including DomainNameWire and DomainNameNews have recently reported on the sale of 888.mx for $10,000 on Sedo.com domain marketplace last week.

If completed this marks the highest publicly reported sale for a .mx domain since launch of the first-level cctld last year.

We will wait until the the sale has been confirmed by DNJournal before posting it to our top 25 .mx sales chart.

In other news the domain Vancouver.mx has reportedly sold for $400 at the T.R.A.F.F.I.C Vancouver domain conference live auction.

NIC Mexico has launched a new website to help promote .mx domains.

SeamosMas.mx

The site appears to be a new promotional tool to help educate and promote .mx domains.  However because the site is built almost entirely with Flash, it cannot be translated using Google Translate.

On the homepage you will find a .mx history machine which is a clever interactive game that walks you through the story of .mx.

There is also a rubix cube that displays the important benefits of .mx domains.

NIC Mexico is also offering a special promotion at this time to register .mx domains for as low as $20 through June 30th, 2010.

If you want to register any new .mx domain names take advantage of this great pricing while you can.  If you would like to make a serious investment in premium keyword generic .mx domains please see our .mx domains for sale.

In the near future this page will be serving up news and announcements relevant to the Mexico ccTLD space with a focus on .mx top-level-domains, so stay tuned. In the meantime please browse the rest of the site to see the top 25 .mx domain sales to date, as well as a number of premium .mx domain names for sale.

If you are not familiar with what .mx domain names are visit the About Us page to learn more.

There are a number of other exciting features planned to roll-out as the site develops. For now thank you for visiting and please feel free to contact us with any questions or comments.

~ Sales.mx

P.S. The site is also currently undergoing a redesign so if you see some changes over the next weeks don’t be surprised.